While the exact frequency for cleaning or updating large email lists depends on numerous factors, in general, best practices will point to the following: Monthly Reviews: Perform a monthly review of key Bulk Email Data metrics related to engagement-open rates and click-through rates-that help you identify which subscribers are inactive. This h
What are the best practices for data segmentation in B2B databases?
The frequency of updating a B2B database depends on several factors: the type of business you are in, the industry, and your activity level on the contact list. Follow these general guidelines: 1. Regular Audits Quarterly Audits: Schedule in-depth audits quarterly to check on data accuracy and completion. Monthly Quick Checks: Create quick mon